Sunday, March 11, 2007

We Are What We Do

It's made of cream canvas, costs a fiver, and is just fine for those little shopping trips. We Are What We Do has published two books since its birth in 2004. The first, Change the World for a Fiver, has sold 750,000 copies. The second, Change the World 9 to 5, released in September, is also recording huge sales. They list "actions" to improve our environmental, community and personal behaviour, such as "Smile and smile back"; "Turn off the tap while brushing your teeth"; and "decline plastic bags wherever possible". And now comes the bag.

A similar idea comes from the UN's World Food Program, where the purchase of one burlap sack = 1 child fed for 1 school year. The bag is available in April from Amazon.

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